10240 Hall Avenue
The marketing plan for this home was to brand the property as an updated family home that’s been meticulously cared for and is built to the highest caliber. Furthermore, branding its specific location with in the neighbourhood and highlighting key desirable features, such as historic low turnover rates, its noise differential from the traditional airplane path, and its close proximity to neighbourhood amenities. Branding this as Odlin Park.
Utilizing a variety of digital marketing avenues and upgrades to market this property to the United States, Hong Kong, Mainland China, and Nationally with professional photography, and videography. Prior to launching on MLS social media avenues and email marketing campaigns were employed to create teasers to drive up suspense and intrigue before Launch.
The line-up method was used to create more suspense and an aura of desirability during opens by appointment. Finally delaying offer presentations 1 week from launch, in order to create competing bids.
2424 Birch Street
Our target to achieve a record-breaking price per square foot was planned with meticulous precision. From having the home professionally cleaned to full interior and roof patio staging, and the employment of drone footage that would showcase the surrounding neighbourhood, amenities, and its rooftop patio (the key selling feature/differentiator), plus it's close proximity to the Vancouver Downtown Core. Including professional photography from a daytime specialist photographer to highlight its bright accents, coupled with a twilight video.
Utilizing, digital media such as social media, REW, and its associated paid upgrades, posting the listing on the ViewVancouverListings.com front page, Faith Wilson Group website, and Christie's International website to create a powerful online presence and garnering several thousands of views. Print media was also used and this listing was sent on a professionally printed flyer to over 12,000 homes in Greater Vancouver.
10891 Dennis Crescent
132 2979 Panorama Drive
786 3311 Ketcheson Road
9571 Palmer Road